Participating in a panel discussion at a trade show can be a fantastic opportunity to showcase your expertise, connect with industry peers, and engage with a diverse audience.  

However, navigating a panel effectively requires more than just showing up and speaking your mind. To make the most of this platform and leave a lasting impression, it’s essential to prepare thoroughly and approach the discussion strategically.  

In this blog post, we’ll explore some valuable tips for professionals gearing up to speak on a panel at a trade show. 

1. Know your audience and panel topic

Before stepping onto the stage, take the time to research your audience demographics and understand their interests, needs, and pain points. Tailor your insights and contributions to resonate with their expectations and add value to the discussion. Similarly, familiarise yourself with the panel topic and agenda, ensuring you’re well-equipped to offer relevant insights and perspectives. 

2. Prepare engaging talking points

While spontaneity can be valuable in a panel discussion, it’s essential to have a clear understanding of the key points you want to convey. Prepare concise and engaging talking points that align with the panel’s theme and your expertise. Consider anecdotes, case studies, or statistics to illustrate your insights and make them more memorable for the audience. 

3. Practice active listening

Effective panel participation is not just about speaking; it’s also about listening attentively to your fellow panelists and the audience. Practice active listening during the discussion, acknowledging and building upon the points raised by others. Look for opportunities to contribute meaningfully to the conversation and foster a collaborative atmosphere. 

4. Respect time constraints

Panel discussions often have limited timeframes, with multiple speakers sharing their perspectives. Respect the allocated time for your contributions, ensuring you stay within the designated timeframe. 

5. Engage with the audience

Don’t underestimate the value of engaging directly with the audience during a panel discussion. Encourage questions, comments, and feedback from attendees. Be approachable and open to different viewpoints, enriching the discussion with diverse perspectives. 

6. Maintain professionalism and respect

Even in a debate or disagreement, it’s essential to maintain a professional and respectful demeanour. Avoid personal attacks or confrontational behaviour, focusing instead on constructive dialogue and mutual understanding. Remember that you’re representing not only yourself but also your company or organisation. 

7. Encourage collaboration, not competition

While each panelist may have unique perspectives and experiences, remember that the goal is to collaborate and enrich the discussion, not to outshine or overshadow others. Embrace the opportunity to build upon each other’s ideas and insights, creating a more comprehensive and insightful conversation. 

8. Follow up after the panel

After the panel discussion, don’t let the engagement end there. Take the initiative to follow up with attendees, fellow panelists, and event organisers to continue the conversation and explore potential collaborations or partnerships.  

Personalised follow-up messages can help solidify the connections made during the panel and leave a positive impression on stakeholders. 

Participating in a panel discussion at a trade show offers professionals a unique platform to showcase their expertise, engage with industry peers, and contribute to meaningful conversations.  

By preparing thoroughly, actively listening, respecting time constraints, and fostering collaboration, you can make the most of this opportunity and leave a lasting impression on the audience.  

Remember to stay authentic, respectful, and open-minded throughout the discussion, and you’ll undoubtedly shine as a valuable panelist at your next trade show appearance.