Speaking at a trade show is not just about delivering a compelling presentation; it’s also about forging connections that can lead to valuable opportunities.
However, the real magic often happens after the event, during the follow-up phase. In this blog post, we’ll delve into the art of networking follow-up and how to effectively turn your connections into opportunities.
Prompt and personalised communication
The key to effective networking follow-up lies in promptness and personalisation. As soon as the trade show concludes, set aside time to send personalised follow-up emails to the individuals you connected with. Reference specific conversations you had or topics you discussed during the event to jog their memory and demonstrate your genuine interest.
Provide value
In your follow-up communication, aim to provide value to your contacts. Share relevant resources, articles, or insights that align with their interests or challenges discussed during your interaction. By offering something of value, you establish yourself as a helpful and resourceful professional, strengthening the connection you’ve initiated.
Request a follow-up meeting
Don’t hesitate to suggest a follow-up meeting or call to delve deeper into the topics you touched upon during the trade show.
Whether it’s a brainstorming session, a collaboration opportunity, or simply a chance to further explore mutual interests, proposing a follow-up meeting demonstrates your commitment to nurturing the relationship beyond the initial encounter.
Stay active on social media
Social media platforms provide excellent avenues for maintaining and strengthening connections established at trade shows. Connect with your new contacts on LinkedIn, X, or other relevant platforms, and engage with their posts or share content that might be of interest to them. Social media engagement helps keep you on their radar and fosters ongoing interaction.
Attend post-event networking events
Many trade shows organise post-event networking events or gatherings. Take advantage of these opportunities to reconnect with individuals you met during the trade show and to expand your network further. These informal settings provide a relaxed environment conducive to building meaningful relationships.
Follow through on promises
If you promised to send additional information, make introductions, or follow up on specific matters during your initial interaction, ensure you follow through promptly. Fulfilling your commitments reinforces your credibility and reliability, laying a solid foundation for future collaborations or partnerships.
Express gratitude
Always express gratitude for the time and insights shared by your contacts. A simple thank-you goes a long way in leaving a positive impression and fostering goodwill. Expressing appreciation also sets the stage for a more meaningful and mutually beneficial relationship moving forward.
Track and nurture connections:
Keep track of your networking interactions and periodically reach out to nurture connections over time. Maintain a database or use a CRM tool to organise contact information and notes from your interactions. Regularly check in with your connections, share updates, and explore opportunities for collaboration or support.
Remember, networking follow-up is essential for transforming initial connections into valuable opportunities. By prioritising prompt and personalised communication, providing value, suggesting follow-up meetings, staying active on social media, attending post-event networking events, following through on promises, expressing gratitude, and nurturing connections over time, you can maximise the potential of your networking efforts at trade shows.
Building meaningful relationships takes time and effort, but the rewards are well worth it in the long run. So, go ahead, put these strategies into action, and watch your connections blossom into fruitful opportunities.