Panel discussions at trade shows offer panelists a unique opportunity to share their expertise, engage with peers, and leave a lasting impression on attendees.  

However, effectively making your mark in a group setting requires careful preparation, strategic participation, and the ability to navigate dynamic interactions with fellow panelists.  

In this blog post, we’ll explore strategies for panelists to maximise their impact and contribute meaningfully to panel discussions at trade shows. 

1. Prepare thoroughly

Preparation is key to making a strong impression as a panelist. Take the time to familiarise yourself with the topic or theme of the panel, as well as the backgrounds and perspectives of your fellow panelists. Research relevant industry trends, statistics, and case studies to bolster your contributions and provide valuable insights during the discussion. Consider preparing talking points or anecdotes in advance to ensure that you can articulate your ideas clearly and concisely. 

2. Engage actively

Active engagement is essential for making your mark as a panelist. Seize opportunities to contribute to the discussion by sharing your expertise, insights, and experiences openly. Listen attentively to your fellow panelists’ contributions and build upon their points with additional perspectives or examples. Avoid dominating the discussion, but don’t hesitate to assert yourself when you have valuable insights to share. By actively engaging in the conversation, you demonstrate your expertise and contribute to a more enriching and dynamic panel discussion. 

3. Showcase your expertise

Panel discussions are an opportunity to showcase your expertise and establish yourself as a thought leader in your field. Look for opportunities to highlight your unique insights, experiences, and achievements during the discussion. Share relevant examples, case studies, or success stories that illustrate your expertise and provide valuable context for the audience. Position yourself as a trusted authority on the topic, and offer actionable advice or recommendations. By showcasing your expertise, you leave a lasting impression on attendees and reinforce your credibility as a panelist. 

4. Foster collaboration

Collaboration is key to making a positive impact in a group setting. Look for opportunities to build upon your fellow panelists’ ideas and perspectives, rather than viewing them as competitors. Listen actively to their contributions, acknowledge their insights, and offer respectful feedback or commentary when appropriate. Look for common ground and strive to foster a sense of camaraderie and shared purpose among panelists. By fostering collaboration, you contribute to a more cohesive and productive panel discussion that benefits both panelists and attendees. 

5. Be Authentic and Engaging

Authenticity and engagement are essential for making a memorable impression as a panelist. Be genuine and transparent in your interactions with fellow panelists and attendees, and allow your personality to shine through during the discussion. Use humor, storytelling, or personal anecdotes to engage the audience and make your points more relatable and memorable. Maintain eye contact, use expressive body language, and vary your tone and pace to keep attendees engaged.  

6. Follow up and stay connected

After the panel discussion concludes, don’t let the conversation end there. Take the initiative to follow up with fellow panelists and attendees to continue the dialogue and build relationships. Connect with them on social media, exchange contact information, and explore opportunities for collaboration or further discussion. By staying connected and nurturing relationships beyond the panel discussion, you can lay the groundwork for future opportunities. 

Making your mark as a panelist in a group setting requires preparation, active engagement, collaboration, authenticity, and follow-up.  

By preparing thoroughly, engaging actively, showcasing your expertise, fostering collaboration, being authentic and engaging, and following up with fellow panelists and attendees, you can maximise your impact and contribute meaningfully.  

As you prepare for your next panel appearance, keep these strategies in mind to ensure that you leave a lasting impression on attendees and make the most of your opportunity to shine as a panelist.